We’ve been following the science news on berries since the early 1990s when the first publications on berry antioxidants appeared. It was the revelation of pigments giving berries their rich dark colors and antioxidant strength that attracted our attention and interest in making nutritional supplements.
Scientists believe that plants make antioxidants, especially in their fruit skin, rind and seeds to protect the plant’s regenerative capacity from the damaging effects of constant exposure to sunlight, ultraviolet radiation, pests and oxygen.
Antioxidant phytochemicals, such as blueberry anthocyanins, also contribute scent and blue pigment to the berry skin, thereby playing another useful role in attracting insect pollinators and birds that eat the fruit and then disperse seeds in their droppings.
Plants also benefit from antioxidant protection in the skin against photo-oxidative processes, viral or bacterial pathogens.
All these benefits can be passed on to humans consuming the berry.
Without protective antioxidants from pigments like anthocyanins in berry skin, reactive oxygen species (ROS) also called oxygen free radicals, could be created during normal photosynthesis leading to oxidative injury to proteins, lipids, nucleic acids and genes that affect the plant’s function and progeny. Some botanists and food chemists refer to this protective advantage as “pigment power”.
People can benefit from “pigment power” by eating a variety of colorful fruits, vegetables and animal sources.
At Berry Wise™, we offer a simple solution to gaining pigment power through our supplements – they contain 8 or more dark berries in each product!
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